FINE WINE MARKETPLACE

The smarter way to buy, sell & invest in fine wine

The only marketplace with live prices, 10,000+ wines in stock, and the tools to build and trade a collection entirely on your own terms

Explore all wines Build your starter portfolio

Free to browse. No account needed.

Want to sell a wine? Put your case in front of collectors and investors already trading here.

Sell your wine →

Provenance verified

Every wine is authenticated before listing. 1.5m+ verified bottles, zero unverified stock.

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The world’s most comprehensive wine pricing data

Live prices, trade history and Liv-ex data.  See the whole market, not a curated slice of it.

Diagram with three green icons: percent, dollar sign, and price tag on black arrows.

You set the price

Buy now or bid below market. No managed fund, no middleman deciding for you.

Where would you like to begin?

Three wine bottles below icons for medium risk, exceptional quality, and easy resale benefits.

Build your starter portfolio

Tell us your budget and goals. We'll build you a diversified fine wine portfolio from live market inventory. Then you decide what to buy.

Try the portfolio builder

Six luxury wine bottles with names, vintages, and year-to-date percentage gains on white and gray cards.

Explore the marketplace

10,000+ wines, live prices, and full market visibility. Buy now, or make an offer on your own terms.

Discover wines

Wine portfolio dashboard showing portfolio value, contributions, returns, funds, and top insights with wine bottles above.

Trade and analyse your collection

Add your collection in minutes. List it for sale to our network of active buyers and get instant analysis on every bottle.

Import your collection

CEO, Tom Gearing holding a glass of wine at a tasting in black and white.

Built by specialists in fine wine and financial markets

CultX is the trading marketplace of Cult Wines, a fine wine business trading since 2007. We brought our expertise together to build the platform we wished existed. Transparent, data-led and entirely in your control.

Part of Cult Wines, trading fine wine since 2007

£200m worth of fine wine under management

£16m+ of live bids and offers on CultX

Learn more about us →

Buy and sell smarter with unmatched tools

Combine real-time performance tracking with an AI assistant and proactive insights. Time to ditch the spreadsheets. Find the best deals and make better decisions about your portfolio.

Use the tools for free →

The smarter way to buy, sell & invest in fine wine

Provenance verified

The world’s most comprehensive wine pricing data

You set the price